Marketing Strategy
Market positioning, campaign planning and practical growth direction for local and regional brands.
市场定位 · 营销策划 · 品牌增长JC / 01 MALAYSIA × SINGAPORE MARKETING STRATEGIST
I TURNINTO BRAND GROWTH.
Marketing strategy • Branding & advertising • Social media • Cultural storytelling
I’m James Chew, founder of 6 SENSE Marketing. I help brands grow across Malaysia and Singapore through strategy, content, advertising, Xiaohongshu and culture-led ideas. 我是 James，专注马来西亚与新加坡市场的品牌与营销策略。
02 / WHO I AM
JAMES CHEW · 周兴俊
Marketing built for
Malaysia & Singapore.
I’m James Chew, founder of 6 SENSE Marketing. I read the culture behind a market, find the human story inside a brand, and turn both into ideas people can feel.
For me, marketing is not only about being seen. It is about being understood, remembered and trusted. 我相信，品牌真正的温度，来自对文化的理解、对人的观察，以及值得被说下去的故事。
10+ Years in marketing80+ Brands collaborated03 Cities in motion
03 / MY WORLDSONE PERSON.
ONE PERSON.
FOUR PERSPECTIVES.
Hover, click, and step into the different sides of my work.
CULTURE IS NOT A TREND — IT IS THE CONTEXT.CULTURE IS NOT A TREND — IT IS THE CONTEXT.
观察
提问
连接
行动
BRAND GROWTH
ACROSS TWO MARKETS.
Strategy and creative execution for brands entering, growing or reconnecting with audiences across Malaysia and Singapore. 为马来西亚与新加坡品牌提供从策略到执行的整合营销。
Branding & Advertising
Brand identity, creative campaigns and advertising designed to be remembered and acted on.
品牌设计 · 广告创意 · 视觉传播Social Media Marketing
Facebook, Instagram and short-form content systems built around strategy, consistency and response.
社交媒体管理 · 内容制作 · 广告投放Xiaohongshu / RedNote
Localized Xiaohongshu strategy, creator campaigns and content for brands reaching Malaysian audiences.
小红书运营 · KOL/KOC · 本土化内容Culture & AI Marketing
Culture-led brand stories, workshops and AI-powered workflows that keep marketing human and effective.
文化营销 · AI工作流 · 企业培训BASED INJohor Bahru→Kuala Lumpur→Singapore
Available for marketing projects, brand collaborations, workshops and speaking engagements across Malaysia and Singapore.
